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We begin by listening to you and gaining an understanding of what you want to learn, what you want to say and who you want to reach. Then we set the parameters for the session, striking the right balance between TV, Radio and Print, Practice and Theory. At the outset, many people are understandably wary of the process, in much the same way as they are wary of the media. Some even admit to being terrified and losing sleep the night before. Rest assured that this changes very quickly as soon as you take control. Remember, you know your business and your subject better than the media ever will. Our method is to instil confidence from the outset. We don’t knock you down to prove how clever we are. We build you up and keep building on your natural ability, looking for the real person and coaxing them out. We aim for the ideal mix of natural warmth, professionalism and substance. It’s variously nerve wracking, demanding and very revealing. It can also be fun. In fact, you’ll be surprised at how quickly you learn. By the end of your first session you will present as a far more confident and credible spokesperson, able to deal with most medium level media requirements. If you are considering arranging media training for yourself or your team, please contact us for an obligation free discussion of your requirements. We also work with Public Relations and Marketing firms to assist their clients. |
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